Today Frankie, Kirsty and i had our first meeting to formally discuss ideas for the fashion show branding.
We have decided to contact the heads of fashion committee to tell them what we have got in mind so far, we are waiting for a reply but until ten we are continuing to research into our ideas so far which we feel pretty excited about!
the brief mentions that the tone f voice should be...
Clear, concise, professional, cutting edge, contemporary – Despite the rustic feel to the venue our vision for the interior of the event is clean and minimal.
And after further discussions after highlighting these considerations we kept reverting back to the same concept of 'old and new' , 'vintage and modern' , 'classical meets modern' , 'young styles having a vintage edge' and 'renewing previous fashion styles' so we have decided to stick with this, these are some topics that relate to the concept...
-the students new garments/styles with a vintage edge or inspiration
-the garments/styles at the fashion show in an old mill
We feel like this concept reflects the whole vibe of the fashion course and the event well.
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